Cloud-based with a chance of digital transformation.
I created a range of content deliverables on topics related to digital transformation and marketing technology for this growing tech consultancy.
-Research
-Copywriting & editing
-Web content
-Blog posts
-Ebooks
-Webinars
Blog Content for Smarter Living.
I create bylined, monthly blog content and corresponding social posts on topics related to home & auto safety and smart technology for American insurer, Esurance.
-Concept
-Copywriting
-Long-form copy
-Social content
SEO Content for the Creative & Professional Service Marketplace.
Fiverr®, the global online marketplace, needed to create quality, keyword optimized blog content to drive traffic to their site. I have written and researched blog posts, infographic and video scripts on topics ranging from proofreading to pay-per-click.
-Research
-Blog posts
-Infographic Scripts
-Video Scripts
Link to the blog post: http://blog.fiverr.com/how-to-create-a-crisis-management-plan-for-your-business/
Marketing En Medias Res.
Selligent, the 1-to-1 engagement platform for relationship marketers, wanted to create a white paper that detailed the rising significance of "micro-moments" to consumers and the brands that market to them. I researched, developed and wrote the resulting white paper: The Rise of the Micro-Moment.
-Research
-Content development
-Copywriting
-Copyediting
Stories from a storied biotech.
For Amgen’s 35th anniversary, I combed the company archives to conceive and write a digital history of Amgen's most newsworthy moments.
-Concept
-Content strategy
-Headlines
-Long-form copy
Visit the website: www.AmgenHistory.com
Empowering tomorrow's innovators.
Nokia Foundation needed to revamp their scholarships & grants website, including a total redesign and content overhaul. I worked closely with UX, Design and client-side content owners to develop creative concept, key messages, titles, headlines and all body copy.
-Creative direction
-Content strategy
-Long-form copy
-Copyediting
Visit the website: www.nokiafoundation.com
Becoming the Nokia Vanguard.
Nokia was rebranding its research arm as Nokia Labs and needed a story concept that would highlight its history, culture, and people. I wrote and developed all site copy, in addition to eight magazine-style biographical profiles for featured scientists.
-Concept
-Content strategy
-Headlines
-Long-form copy
Inspiring action for a powerful brand.
I worked with client Michael J. Fox Foundation to clarify key messages and streamline site content as part of a comprehensive digital rebranding effort.
-Proposal response
-Content strategy
-Video scripts
-Social sharing
Visit the website: www.MichaelJFox.org
A commitment to giving English language educators the very best curriculum resource.
I worked with the Verizon Foundation and the National Council of Teachers of English (NCTE) on their non-profit English language curriculum website, ReadWriteThink.org. As Senior Content Strategist, I developed site nomenclature, key messages, and long and short-form content for the redesign effort.
-Proposal response
-Key message development
-Site nomenclature
-Content Strategy
-Copyediting
Visit the website: www.ReadWriteThink.org
America's wildfire icon gets a makeover.
To celebrate the iconic PSA symbol’s 65th year of wildfire prevention, I worked closely with the Ad Council and the U.S. Forest Service to write original copy for the Smokeybear.com redesign.
-Content strategy
-Key message development
-Headlines
-Long-form copy
-Short-form copy (touts)
-Animation scripts
-Game scripts
Visit the website: www.smokeybear.com
A bleeding-edge technology innovator launches its brand.
I worked closely with designers and technologists to create the digital presence for Samsung's Strategy and Innovation Center.
-Proposal response
-Concept
-Content Strategy
-Headlines
Visit the website:
http://www.samsung.com/us/ssic/
A new corporate platform that puts the patient first.
Shire's corporate rebrand would require a major content refresh for launch. Acting as editorial director, I copyedited most long-form and short-form site content, working with Shire's internal content team to ensure all sensitive legal requirements were met.
-Proposal response
-Content strategy
-Headlines
-Copyediting
-Long-form copy
-Short-form copy (touts)
-Style guide