A new corporate platform that puts the patient first.

Shire's corporate rebrand would require a major content refresh for launch. Acting as editorial director, I copyedited most long-form and short-form site content, working with Shire's internal content team to ensure all sensitive legal requirements were met.

-Proposal response
-Content strategy
-Headlines
-Copyediting
-Long-form copy
-Short-form copy (touts)
-Style guide