America's wildfire icon gets a makeover.

To celebrate the iconic PSA symbol’s 65th year of wildfire prevention, I worked closely with the Ad Council and the U.S. Forest Service to write original copy for the Smokeybear.com redesign.  

-Content strategy
-Key message development
-Headlines
-Long-form copy
-Short-form copy (touts)
-Animation scripts
-Game scripts

Visit the website: www.smokeybear.com